Superordinate factorial designs in the analysis of consumer judgements
Year of publication: |
1976
|
---|---|
Authors: | Green, Paul E. ; Carroll, J. Douglas ; Carmone, Frank J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 4.1976, 4, p. 281-295
|
Subject: | Verbraucher |
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