Superordinate factorial designs in the analysis of consumer judgments
| Year of publication: |
1976
|
|---|---|
| Authors: | Green, Paul E. ; Carroll, J. Douglas ; Carmone, Frank J. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 4.1976, 4, p. 281-295
|
| Publisher: |
Elsevier |