"Supersize me!" : the effects of cognitive effort and goal frame on the persuasiveness of upsell offers
Wibke Heidig, Daniel Wentzel, Torsten Tomczak, Annika Wiecek, Martin Faltl
| Year of publication: |
2017
|
|---|---|
| Authors: | Heidig, Wibke ; Wentzel, Daniel ; Tomczak, Torsten ; Wiecek, Annika ; Faltl, Martin |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 3, p. 541-562
|
| Subject: | Decision making | Qualitative research | Service encounter | Customer behaviour | Experimental research | Upselling | Experiment | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Entscheidung | Decision | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-03-2016-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758765