Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Yong Jian ; Hernandez, Monica D. ; Minor, Michael S. ; Wei, Jie |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 5 (25.5.), p. 712-733
|