Supplanting critical discourse with mute narratology in Indian commercials : framing new communications for emerging markets
Pragyan Rath, Apoorva Bharadwaj
| Year of publication: |
2019
|
|---|---|
| Authors: | Rath, Pragyan ; Bharadwaj, Apoorva |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 31.2019, 4, p. 396-406
|
| Subject: | Patriarchy | Advertising | Capital | BoP | Narrative | Emerging market | Girl child | Communication | Indien | India | Schwellenländer | Emerging economies | Werbung | Kommunikation | Mädchen | Girls |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iimb.2019.07.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012213587