Supplier-customer engagement for collaborative innovation using video conferencing : a study of SMEs
Year of publication: |
2019
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Authors: | Hardwick, Jialin ; Anderson, Alistair R. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 80.2019, p. 43-57
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Subject: | Co-creation | Innovation | Supplier-customer engagement | Supplier-customer relationships | Virtual platform | Videoconference | SMEs (small and medium-sized enterprise) | Biotechnology industry | High-tech | KMU | SME | Biotechnologie-Industrie | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Hochtechnologie | High technology | Unternehmensnetzwerk | Business network | Wissenstransfer | Knowledge transfer |
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