Supplier representative activities and customer perceived value in complex industrial solutions
Daniel D. Prior
| Year of publication: |
2013
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|---|---|
| Authors: | Prior, Daniel D. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1192-1201
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| Subject: | Customer perceived value | Business to business | Emotional value | Social value | Functional value | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Soziale Werte | Social values | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227781