Supplier strategies to increase customer purchases over the duration of customer-supplier relationships
| Year of publication: |
2008
|
|---|---|
| Authors: | Fink, Robert C. ; James, William L. ; Hatten, Kenneth J. ; Bakstran, Lynn |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 8, p. 529-543
|