Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
| Year of publication: |
2005
|
|---|---|
| Authors: | Corsten, Daniel ; Kumar, Nirmalya |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 3, p. 80-94
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