Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents
| Year of publication: |
2011
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|---|---|
| Authors: | Yen, Yu-Xiang ; Wang, Edward Shih-Tse ; Horng, Der-Juinn |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 26.2011, 4 (12.4.), p. 250-260
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