Supply chain coordination through cooperative advertising with reference price effect
Juan Zhang; Qinglong Gou; Liang Liang; Zhimin Huang
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Juan ; Gou, Qinglong ; Liang, Liang ; Huang, Zhimin |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 41.2013, 2, p. 345-353
|
| Subject: | Lieferkette | Supply chain | Unternehmenskooperation | Inter-firm cooperation | Werbeplanung | Advertising planning | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009682175