Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Christian Daxböck, Dominik Fuchs und Christian Lechner
| Year of publication: |
2014
|
|---|---|
| Authors: | Daxböck, Christian ; Fuchs, Dominik ; Lechner, Christian |
| Published in: |
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices. - Wiesbaden : Springer Gabler, ISBN 3-658-02141-1. - 2014, p. 271-285
|
| Subject: | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Prozessmanagement | Business process management | Konsumgüterindustrie | Consumer goods industry | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415424