Supply Chain Traceability: A Market Driven Approach

This research aims to design Total Traceability System (TTS) to join individual food industry‘s traceability system with more efficiency and more flexible and unchangeable existing data standard and business processes. This research introduced the new concept idea of single and unique identified traceability data, it is called “Traceability Key” (or Trace No). The manufactures, who have individual traceability system and without the system, can use Trace No replacing lot/batch No in order to trace backward and track forward about product throughout supply chain instead using a combination of product code and lot/batch No. As a result, this research aimed to find out main criteria concerned to achieve Total Traceability System and propose new TTS. A result of involved total traceability system by two Thai beef businesses with common product but different standard, both can performed traceability require via internet connection rapidly. In addition both businesses can involve the system with unchanging their existing standard and processes. In addition, this approach is an alternative way to create total traceability system to join individual traceability system with uncommon standard. And it also is suitable for small businesses who lack of knowledge and financial support. Therefore, they can have the traceability system as giant firms.