Supplying value to customers through innovation in B2B services
Fabrizio Zerbini
| Year of publication: |
2008
|
|---|---|
| Authors: | Zerbini, Fabrizio |
| Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 229-253
|
| Subject: | Unternehmensdienstleistung | Business services | Innovation | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003732357