Support systems for national account management programs : promises made, promises kept
Benson P. Shapiro and Rowland T. Moriarty
| Year of publication: |
1984
|
|---|---|
| Authors: | Shapiro, Benson P. ; Moriarty, Rowland T. |
| Publisher: |
Cambridge, Mass. |
| Extent: | IV, 38 S. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 84,102 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004788747