Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Nima Heirati, Aron O'Cass
| Year of publication: |
June 2016
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|---|---|
| Authors: | Heirati, Nima ; O'Cass, Aron |
| Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore : Springer, ISSN 0217-4561, ZDB-ID 858501-5. - Vol. 33.2016, 2, p. 411-433
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| Subject: | Emerging economies | Exploratory marketing | Exploitative marketing | Market knowledge | Business ties | Political ties | New product commercialization | Schwellenländer | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Marketing | Soziales Netzwerk | Social network | Innovationsmanagement | Innovation management | China | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10490-015-9437-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583813