Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Hailu Getnet, Aron O'Cass, Hormoz Ahmadi, Vida Siahtiri
| Year of publication: |
2019
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| Authors: | Getnet, Hailu ; O'Cass, Aron ; Ahmadi, Hormoz ; Siahtiri, Vida |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 70-80
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| Subject: | Bottom of the pyramid | Bricolage | Innovation | Marketing capabilities | Value | Kundenwert | Customer value | Geschäftsmodell | Business model | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Zielgruppe | Target group | Soziale Beziehungen | Social relations | Marketing | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146610