Supporting strategic product portfolio planning by market simulation : the case of the future powertrain portfolio in the automotive industry
Karsten Kieckhäfer; Thomas Volling; Thomas Stefan Spengler
| Year of publication: |
2012
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|---|---|
| Authors: | Kieckhäfer, Karsten ; Volling, Thomas ; Spengler, Thomas S. |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 123-147
|
| Subject: | Produktmanagement | Product management | Simulation | Agentenbasierte Modellierung | Agent-based modeling | Marktanteil | Market share | Kfz-Industrie | Automotive industry | Kraftfahrzeugantrieb | Automobile engine | Theorie | Theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621124