Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services

Elina Lassila, Eija-Liisa Heikka and Satu Nätti

Year of publication:	2023
Authors:	Lassila, Elina ; Heikka, Eija-Liisa ; Nätti, Satu
Subject:	Business-to-business \| Pre-purchase customer journey \| Professional service firms \| Prospect \| Value co-creation \| Lieferantenmanagement \| Supplier relationship management \| Kundenintegration \| Customer integration \| Betriebliche Wertschöpfung \| Value creation \| B-to-B-Marketing \| Business-to-business marketing \| Beziehungsmarketing \| Relationship marketing \| Service-Dominant Logic \| Service-dominant logic \| Konsumentenverhalten \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-12-2021-0552 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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