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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L., (2022)
Living positive experiences in store : how it influences shopping experience value and satisfaction?
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A new set of moral dilemmas : norms for moral acceptability, decision times, and emotional salience
Lotto, Lorella, (2014)
Incentives for learning : how free offers help or hinder motivation
Lee, Yih Hwai, (2022)
When uncertainty brings pleasure : the role of prospect imageability and mental imagery
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
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