Survival of the fittest : the impact of image-based country fit on global branding

authors: Pascal Bruno ...

Year of publication:	2012
Authors:	Bruno, Pascal ; Klein, Kristina ; Sattler, Henrik ; Völckner, Franziska
Published in:	Essays on the effects of brand names and prices on consumer behavior. - 2012
Subject:	Internationales Marketing \| International marketing \| Markenimage \| Brand image \| Herkunftsbezeichnung \| Designation of origin \| Deutschland \| Germany \| Frankreich \| France \| Großbritannien \| United Kingdom

Extent:	S. 161-172
Type of publication:	Article
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009659914