Sustainability and interactive network branding in fast-changing business environments
Stefan Markovic, Nikolina Koporcic, Georges Samara, Ralf Barkemeyer
| Year of publication: |
2023
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|---|---|
| Authors: | Markovic, Stefan ; Koporcic, Nikolina ; Samara, Georges ; Barkemeyer, Ralf |
| Published in: |
Business ethics, the environment & responsibility. - Chichester : Wiley, ISSN 2694-6424, ZDB-ID 3059682-8. - Vol. 32.2023, 3, p. 877-881
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| Subject: | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Unternehmensnetzwerk | Business network | Betriebliches Umfeld | Business environment | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/beer.12557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315185