Sustainability orientation and post-entry performance : the role of brand and market-oriented capabilities
Kwabena Frimpong, Samuel Adomako, Nguyen Phong Nguyen, Obaid AI-Shuridah
| Year of publication: |
2025
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|---|---|
| Authors: | Frimpong, Kwabena ; Adomako, Samuel ; Nguyen Phong Nguyen ; AI-Shuridah, Obaid |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 1, p. 1189-1205
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| Subject: | developing markets | international brand orientation | market orientation | post-entry performance | sustainability orientation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357440