Sustainable beer : testing the effects of water conservation messages and brewery type on consumer perceptions
Nicole M. Lee, Coy Callison, and Trent Seltzer
| Year of publication: |
2020
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| Authors: | Lee, Nicole M. ; Callison, Coy ; Seltzer, Trent |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 9, p. 619-638
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| Subject: | beverage industry | CSR | marketing | sustainability | Water conservation | Corporate Social Responsibility | Corporate social responsibility | Brauerei | Brewery | Gewässerschutz | Konsumentenverhalten | Consumer behaviour | Wasserversorgung | Water supply | Bier | Beer | Nachhaltigkeit | Sustainability | Getränkeindustrie | Beverage industry | Nachhaltige Entwicklung | Sustainable development | Wasser | Water |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1854915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423485