Sustainable buyer behaviour in value chains : determinants and marketing implications
Guido Grunwald and Valérie Swaen
| Year of publication: |
2021
|
|---|---|
| Authors: | Grunwald, Guido ; Swaen, Valérie |
| Published in: |
Sustainability in global value chains : measures, ethics and best practices for responsible businesses. - London : Kogan Page, ISBN 978-1-78966-264-1. - 2021, p. 129-154
|
| Subject: | Betriebliche Wertschöpfung | Value creation | Kunden | Customers | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012496703