Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
William E. Kilbourne, Pierre McDonagh and Andrea Prothero
| Year of publication: |
2009
|
|---|---|
| Authors: | Kilbourne, William E. ; McDonagh, Pierre ; Prothero, Andrea |
| Published in: |
Macromarketing - a global focus ; Vol. 4. - Los Angeles [u.a.] : SAGE. - 2009, p. 248-274
|
| Subject: | Nachhaltige Entwicklung | Sustainable development | Soziale Werte | Social values | Marketingtheorie | Marketing theory | Konsumtheorie | Consumption theory | Verhalten | Behaviour | Lebensqualität | Quality of life |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876820