Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
William Kilbourne, Pierre McDonagh and Andrea Prothero
| Year of publication: |
2008
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|---|---|
| Authors: | Kilbourne, William ; McDonagh, Pierre ; Prothero, Andrea |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 239-265
|
| Subject: | Marketingtheorie | Marketing theory | Konsumtheorie | Consumption theory | Verhalten | Behaviour | Nachhaltige Entwicklung | Sustainable development | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of macromarketing ; 17 (1997), pp. 4 - 24 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611049