Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
| Year of publication: |
1997
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| Authors: | Kilbourne, William ; McDonagh, Pierre ; Prothero, Andrea |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 17.1997, 1, p. 4-24
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