Sustainable Customer Experience : bridging theory and practice
Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld, and Bridget Satinover Nichols
| Year of publication: |
2019
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|---|---|
| Authors: | Signori, Paola ; Gozzo, Irene ; Flint, Daniel J. ; Milfeld, Tyler ; Nichols, Bridget Satinover |
| Published in: |
The synergy of business theory and practice : advancing the practical application of scholarly research. - Cham : Palgrave Macmillan, ISBN 978-3-030-17522-1. - 2019, p. 131-174
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| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-17523-8_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105700