Sustainable development through consumer well-being and life satisfaction : preliminary findings and strategy implications from study in India
Year of publication: |
[2016]
|
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Authors: | Jain, Sanjay K. ; Goel, Parul |
Published in: |
Emerging dynamics of sustainability in multinational enterprises. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-852-7. - 2016, p. 164-183
|
Subject: | Indien | India | Nachhaltige Entwicklung | Sustainable development | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life | Konsumentenverhalten | Consumer behaviour |
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