Sustainable energy supply transition : the value of hydrogen for business customers
Year of publication: |
2024
|
---|---|
Authors: | Leszczyński, Grzegorz ; De-León Almaraz, Sofía |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 11, p. 2478-2496
|
Subject: | B2B marketing | Hydrogen | Multicategory decision-making | Supply chain | Supply network | Value | Lieferkette | B-to-B-Marketing | Business-to-business marketing | Wasserstofftechnologie | Hydrogen technology | Lieferantenmanagement | Supplier relationship management | Energieversorgung | Energy supply | Nachhaltige Energieversorgung | Sustainable energy supply | Unternehmensnetzwerk | Business network |
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