Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Koronios Konstantinos, Ntasis Lazaros, Dimitropoulos Panagiotis, and Vanessa Ratten
| Year of publication: |
2022
|
|---|---|
| Authors: | Konstantino, Koronios ; Lazaros, Ntasis ; Panagiotis, Dimitropoulos ; Ratten, Vanessa |
| Published in: |
Entrepreneurial Innovation : Strategy and Competition Aspects. - Singapore : Springer Singapore, ISBN 978-981-16-4795-6. - 2022, p. 53-61
|
| Subject: | Attitude | Purchase purposes | Sponsorship | Sport | Sponsoring | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-16-4795-6_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013342955