Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty
Woohyoung Kim, Hyun Kim, Jinsoo Hwang
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Woohyoung ; Kim, Hyun ; Hwang, Jinsoo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-8
|
| Subject: | Customer equity | Customer loyalty | Customer satisfaction | Retail industry | Self-employed | Kundenzufriedenheit | Selbstständige | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171832