Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications

by Rajagopal

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change

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Year of publication:	2016
Authors:	Rajagopal
Publisher:	London : Palgrave Macmillan
Subject:	Globalisierung \| Globalization \| Internationales Marketing \| International marketing \| Marketingmanagement \| Marketing management \| Internationales Management \| International management \| Wettbewerbsstrategie \| Competitive strategy \| Marketingstrategie \| Markterschließung \| Auslandsmarkt
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XXIII, 324 p, online resource)
Series:	SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-137-52595-6 ; 978-1-349-70733-1
Other identifiers:	10.1057/9781137525956 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012396676