Sustainable, hedonic and efficent : interaction effects between product properties and consumer reviews on post-experience responses
Marie-Cecile Cervellon; Lindsey I. Carey
| Year of publication: |
2014
|
|---|---|
| Authors: | Cervellon, Marie-Cecile ; Carey, Lindsey I. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1375-1394
|
| Subject: | Referrals | Fair trade | Sustainable | Organic | Consumer reviews | Green | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Fairer Handel | Öko-Produkt | Sustainable product | Virales Marketing | Viral marketing | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414763