Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Grazia Murtarelli, Denis Šimunović, Elanor Colleoni, Stefania Romenti
| Year of publication: |
2023
|
|---|---|
| Authors: | Murtarelli, Grazia ; Šimunović, Denis ; Colleoni, Elanor ; Romenti, Stefania |
| Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 144-159
|
| Subject: | Marketing | Kommunikation | Communication | Social Web | Social web | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0019-0.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414201