Sustainable marketing strategies as an essential tool of business
by Jin Yong Park, Sriram Veeraiya Perumal, Shouvik Sanyal, Binh Ah Nguyen, Samrat Ray, Ravishankar Krishnan, Ramakrishna Narasimhaiah and Dhanabalan Thangam
| Year of publication: |
2022
|
|---|---|
| Authors: | Park, Jin Yong ; Perumal, Sriram Veeraiya ; Sanyal, Shouvik ; Binh Ah Nguyen ; Ray, Samrat ; Krishnan, Ravishankar ; Narasimhaiah, Ramakrishna ; Thangam, Dhanabalan |
| Published in: |
The American journal of economics and sociology. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1536-7150, ZDB-ID 2011062-5. - Vol. 81.2022, 2, p. 359-379
|
| Subject: | Öko-Marketing | Green marketing | Strategisches Management | Strategic management | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Geschäftswert | Goodwill |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ajes.12459 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013279723