Sustainable product attributes and firm performance : The moderating role of marketing resource intensity
| Year of publication: |
2021
|
|---|---|
| Authors: | Ullah, Zeeshan |
| Published in: |
Business Strategy and the Environment. - Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 30.2021, 8 (05.07.), p. 4107-4120
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/bse.2859 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632371