Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Umut Unal and Mertcan Tascioglu
| Year of publication: |
2022
|
|---|---|
| Authors: | Unal, Umut ; Tascioglu, Mertcan |
| Subject: | Brand reputation | Corporate reputation | Perceived risk | Sustainability | Trust | Firmenimage | Reputation | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Vertrauen | Confidence | Nachhaltigkeit | Theorie | Theory | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2022-0102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393463