Sustainable values and willingness to pay : an analysis of an analytical technique
Sri Beldona, Jeffrey P. Radighieri, Herbert Remidez
| Year of publication: |
2021
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|---|---|
| Authors: | Beldona, Sri ; Radighieri, Jeffrey P. ; Remidez, Herbert |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 2, p. 216-240
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| Subject: | sustainability | branding | green | organic | machine learning | WTP | willingness to pay | values | consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Künstliche Intelligenz | Artificial intelligence | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management | Öko-Produkt | Sustainable product |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2021.115769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012595076