Sustaining shopping momentum in retail malls using real-time messaging
Khadija Ali Vakeel, Morana Fudurić, Vijay Viswanathan, Mototaka Sakashita
| Year of publication: |
2023
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|---|---|
| Authors: | Vakeel, Khadija Ali ; Fudurić, Morana ; Viswanathan, Vijay ; Sakashita, Mototaka |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 102-114
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| Subject: | Loyalty programs | Marketing communications | Mobile marketing | Real-time messaging | Retail mall | Shopping momentum | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Mobile Marketing | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014283364