Sustaining the flow of external ideas : the role of dual social identity across communities and organizations
Year of publication: |
July 2015
|
---|---|
Authors: | Langner, Benedikt ; Seidel, Victor P. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 4, p. 522-538
|
Subject: | Kundenintegration | Customer integration | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Markentreue | Brand loyalty |
-
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif, (2021)
-
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev, (2023)
-
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee, (2022)
- More ...
-
Langner, Benedikt, (2009)
-
Using an online community for vehicle design : project variety and motivations to participate
Seidel, Victor P., (2015)
-
Seidel, Victor P., (2016)
- More ...