Swapping stories : how firms and stakeholders use blogs as narrative discourse to create efficacy and meaning for corporate social responsibility
David M. Boje, Stephanie Maynard-Patrick and Steven M. Elias
| Year of publication: |
2012
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|---|---|
| Authors: | Boje, David M. ; Maynard-Patrick, Stephanie ; Elias, Steven M. |
| Published in: |
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation. - Farnham, Surrey [u.a.] : Gower, ISBN 978-1-4094-1839-9. - 2012, p. 45-57
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Narrative Methode | Narrative method | Web 2.0-Technologien | Web 2.0 technologies | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570937