Swatch Fever: An Allegory for Understanding the Paradox of Collecting
| Year of publication: |
1997
|
|---|---|
| Authors: | Long, Mary M. ; Schiffman, Leon G. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 14.1997, 5, p. 495-510
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