Swiggy refurbishes trust : managing reputation meltdown through public relations
Ashish Gupta, Jitender Kumar, Sweta Dixit, M. C. Rashid Khan and Mridul Dharwal
| Year of publication: |
2021
|
|---|---|
| Authors: | Gupta, Ashish ; Kumar, Jitender ; Dixit, Sweta ; Khan, M. C. Rashid ; Dharwal, Mridul |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 25.2021, 3, p. 373-383
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Vertrauen | Confidence | Reputation | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211024518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607537