Swipe, view, engage : the interplay of athlete social media content and viewer attitudes on sports perception and interest
Andrzej Szymkowiak, Urszula Garczarek-Bąk, Mikołaj Bączyk
| Year of publication: |
2024
|
|---|---|
| Authors: | Szymkowiak, Andrzej ; Garczarek-Bąk, Urszula ; Bączyk, Mikołaj |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 14.2024, 5/6, p. 729-751
|
| Subject: | Athlete influencers | Korfball | Social media content | Sports perception | Social Web | Social web | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Sportler | Athletes | Sportmarketing | Sports marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-11-2023-0138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272600