Switching banks : old bank gone but not forgotten
Gavin Lees; Ron Garland; Malcolm Wright
| Year of publication: |
2007
|
|---|---|
| Authors: | Lees, Gavin ; Garland, Ron ; Wright, Malcolm |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 12.2007/08, 2, p. 146-156
|
| Subject: | Bankmarketing | Bank marketing | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003697774