Switching before the pitch : exploring television channel changing before the ads even start
Robert J. Kent
| Year of publication: |
2013
|
|---|---|
| Authors: | Kent, Robert J. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 5, p. 377-386
|
| Subject: | ad zapping | ad clutter | television ratings | television advertising | television programs | Fernsehwerbung | Television advertising | Fernsehen | Television | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects | Rundfunkpolitik | Broadcasting policy | Fernsehsender | Television industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227707