Switching decision, timing, and app performance : an empirical analysis of mobile app developers' switching behavior between monetization strategies
Year of publication: |
2021
|
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Authors: | Lee, Young-Jin ; Ghasemkhani, Hossein ; Xie, Karen ; Tan, Yong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 332-345
|
Subject: | App monetization strategy | App store | Fixed effects estimation | Mobile app marketing | Mobile apps | Simultaneous equations model | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Anwendungssoftware | Application software |
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