Switching intention model development : role of service performances, customer satisfaction, and switching barriers in the hotel industry
Year of publication: |
2011
|
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Authors: | Han, Heesup ; Kim, Wansoo ; Hyun, Sunghyup Sean |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 3, p. 619-629
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Subject: | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | USA | United States |
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